Customer Relationship Management


Nurture customer relationships.

Customer growth and retention drives the growth of every business. Many companies have and are adopting CRM solutions to develop a single centralized unit to organize, automate and synchronize their business processes, thereby leading to higher business efficiency.

  • Are you driving business growth and able to instill customer loyalty?
  • Are you providing a rich and engaging experience to your customers?
  • Do you see sales leads come in but can’t see them translate to the new customers you would like to see?
  • How well is your sales team managed? What visibility do you have on their performance?
  • Is your current CRM solution meeting your needs?
  • Or are you trying to adopt a current CRM and are having trouble getting it to communicate with the legacy system your company has always used for CRM related activities?
CRM consulting is more than just the next wave of computer-aided marketing; it is an extremely effective way of doing business.

From managing sales and marketing, to providing better customer service and technical support, CRM consulting enable businesses to handle the 3 P’s, viz., people, (business) processes & procedures; and programs more efficiently and effectively than ever before.

At Design Room, our CRM consultants conduct a detailed study and analysis of your requirements and business processes, and provide you with a customized CRM solution to meet your needs. The solution developed enables our clients better understand the behavior of targeted customers to develop and maintain long lasting relationships with their customers.

Design Room’s CRM Consultants help organizations leverage the CRM advantage.

We have vast experience in customizing, integrating and implementing CRM systems within the existing systems or processes of the clients. We have capabilities, in integrating the following CRM components;

  • Creating and Maintaining a Customer Database
  • Sales Force Automation, including integration with multiple communication channels (email, VOIP, fax, etc)
  • Customer Service through gathering and responding to customer requests, etc.
  • Marketing such as surveys, sales promotion, cross selling etc.
  • Research and Analysis through various tools thereby enabling organizations to understand and analyze customer information.

Design Room analyzes each individual organization and offers either off-the-shelf solutions, customized solution or can even do grounds up development if the above do not meet the business’ requirements.

The Design Room team has worked with open-source CRM software, such as Sugar CRM; building and integrating custom plug-ins, enabling work flows, project management, in-depth reporting and so on. And also work with Splendid CRM (built on .NET) that combines the benefits of open source with easier integration with other Microsoft technologies.